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Plick is an interactive building toy. It is made of different robotic parts that are connected through elastic wiring. The behavior of the toy can be “programmed” by clicking the various parts in different combinations. The connection is made with this special elastic wiring that allows the toy to be attached to everyday objects, to other toys, furniture, body parts, and make them interactive by themselves.

It would work like this: To put an engine for work, you connect it to the battery. Once connected, it starts spinning. (There is a button to change the direction of the spin). To the same battery, a sensor (lets say, a light sensor) can be attached. When the light sensor is attached to the engine, the engine stop working, and will only spin in the moment the sensor detects light. There are a range of different sensors, such as sound sensor, distance sensor, and many other that can be built. Instead of an engine, many other actuators could be attached to the sensors, such as speakers, lamps and others.

Plick allows complex behaviours and programming to emerge from very simple connections of its different units. And its design allows it to be attached to different objects, to give them the desired actions and interactivity.